Posted in Improve your English

We’ve Been Pronouncing “IKEA” Wrong This Whole Time

FRANCE-ECONOMY-SWEDEN-IKEA

Even though the world has figured out how to hack all of its products, there’s still one thing most of us don’t know about IKEA: how to pronounce its name.

Apparently, Americans have been mispronouncing the Swedish company since it first arrived in the states more than three decades ago, saying “I-kee-ya” instead of the totally different but correct “ee-KAY-uh.” Wait — what?!

It sounds so wrong, but IKEA’s Scandinavian reps confirm that the authentic way to say the brand is with a long “e” (not “i“) sound at the beginning, followed by the emphasized second syllable “KAY.”

 Of course, the clever execs knew all along that the new market would butcher the name, so they actually embraced our American accents from the start. When the company launched in the U.S. in 1985, they specifically decided to use the alternate pronunciation, IKEA U.S. spokeswoman Marty Marston told ABC News. They even ran a billboard campaign with the images of an eyeball, key, and a person saying “ah.” So really, don’t blame yourself for the misunderstanding.

“I think they realized back then that Americans would automatically pronounce it with an ‘i’ sound,” said Marston, who changes her pronunciation when she visits the Swedish headquarters. “I have to make a point out of saying it the way they do or they will look at me in a funny way,” she explained.

If you still don’t believe it, just check out this handy video of two employees demonstrating the pronunciations:

Now the only thing left to learn is how to say all of their products.

By Caroline Picard, ELLE Decor

Advertisements

Author:

Do you like this post? If you want to read more about this topic, please follow our blog at www.puntolingueteachersclubblog.wordpress.com

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s