Even though the world has figured out how to hack all of its products, there’s still one thing most of us don’t know about IKEA: how to pronounce its name.
Apparently, Americans have been mispronouncing the Swedish company since it first arrived in the states more than three decades ago, saying “I-kee-ya” instead of the totally different but correct “ee-KAY-uh.” Wait — what?!
It sounds so wrong, but IKEA’s Scandinavian reps confirm that the authentic way to say the brand is with a long “e” (not “i“) sound at the beginning, followed by the emphasized second syllable “KAY.”
“I think they realized back then that Americans would automatically pronounce it with an ‘i’ sound,” said Marston, who changes her pronunciation when she visits the Swedish headquarters. “I have to make a point out of saying it the way they do or they will look at me in a funny way,” she explained.
If you still don’t believe it, just check out this handy video of two employees demonstrating the pronunciations:
Now the only thing left to learn is how to say all of their products.
By Caroline Picard, ELLE Decor